The influence of blog self-disclosure and popularity on reader’s behavior.
碩士 === 輔仁大學 === 管理學研究所 === 97 === As blogs prosperously develop recently, many companies chose blog as a marketing tool. If bloggers well manage their blogs and get popular, they would attract some sponsors and bonus from companies. Meanwhile, these companies could also achieve their commercial purp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84359587071839355725 |