The influence of goal orientation on product upgrades
碩士 === 輔仁大學 === 管理學研究所 === 97 === Base on the regulatory focus theory, this research try to find out that is there any interaction between different self-regulatory focus and the preference of product upgrades. Use 2(regulatory: promotion-focused vs. prevention-focused)×2(product upgrades: general e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19349143690107235000 |