A study on the effects on the policy of brand value upon brand equity and invention of brand strategy – A comparison and analysis on the public and private institutes of technology.

碩士 === 輔仁大學 === 管理學研究所 === 97 === For the past ten years, the number of colleges and universities have been increased due to the change of policy of government. However, due to the decrease of rate of birth, some of the schools are having hard times in recruiting students. It is hard for schools to...

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Bibliographic Details
Main Authors: Shu-Lun Teng, 鄧淑倫
Other Authors: Tyson Jung
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/91459837444961471051