The effects of customer relations on purchase intention when moderated by products.

• Main Authors: Kuo-I Yeh, 葉國逸
• Other Authors: Ty-son Jung
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/50240529072999248752

碩士 === 輔仁大學 === 管理學研究所 === 97 === In ADC (automatic data collection), the tactics direction making of good customer relationships is more important than making an immediate profit. Enterprises which make profits must improve the customer's purchase will. It is annoying to utilize promotion to stimulate buying. A lot of customers do not buy because of promotions. They make the decision to buy because of the importance and loyalty of the products. So, different products are different in attribution while entering the degree to the products is not the same. Whether the customer can benefit the company or not after understanding the knowledge of the products, importance and the price while the buying industrial articles, depending on the buyers involvement in entering the degree to the products must be quite cognitive. So the relation between business personnel and customer is apparent extremely important. The factors of buying will have many influences. The buyer's behavior, factor, buying the procedure and products information processing, etc. Will the customer change the way of buying because of knowledge of the products and brand on earth? Will it influence to some extent the will of buying that customer's relation and products involve in entering? This research regards customer of ADC industry case company as the real example retrieved 154 questionnaires effectively, utilized SPSS to count the software and carried on relevant analysis and count, proving whether the hypothesis in the result shown. Improve the customer's purchase will and good customer's relation are important key factors.