The research of management of movie theaters in Taipei from the perspective of experiential marketing

The research of management of movie theaters in Taipei from the perspective of experiential marketing

碩士 === 輔仁大學 === 大眾傳播學研究所 === 97 ===

Bibliographic Details
Main Authors:	Yen Jen Hui, 顏禎慧
Other Authors:	陳儒修
Format:	Others
Language:	zh-TW
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/98426958140602451764

Similar Items

The Influence of Experience of Exhibition on Experiential Quality, Emotion, Experiential Memory, Attitude and Loyalty Intentions from the Theory of Theater: An Example of Taipei Game Show.
by: HUANG, JEN-CHIA, et al.
Published: (2016)

The Research of Audience Uses and Gratification in Foreign Art Films: The Case Study of Taipei Majesty Movie Theater
by: Ta-wei Wei, et al.
Published: (2009)

Movie theaters and real estate : "an economic and marketing analysis of cinemas"
by: Rein, Brian Scott
Published: (2013)

Beyond the Movie Theater Sites, Sponsors, Uses, Audiences
Published: (2023)

The 'Southeast Asia Movie Theater Project'
by: Philip Jablon
Published: (2010-01-01)

Memory and identity of experiences at the movie theater:
by: Cláudio de Sá Machado Jr.
Published: (2020-12-01)

Memory and identity of experiences at the movie theater:
by: Cláudio de Sá Machado Jr.
Published: (2020-12-01)

Digital Theater in the Classroom for Experiential Learning
by: Cheng-Hsin Lin, et al.
Published: (2016)

A Research on Experiential Marketing in Taipei's Indigenous Cultural and Creative Shops
by: Hui-Yi Lin, et al.
Published: (2009)

Movie theater ticket order system: (MTTOS)
by: Chiu, Chun-Kai
Published: (2004)

Enlargement and transformation of the movie theater industry in Turkey
by: Çağlar Yurtseven
Published: (2020-06-01)

Exploring the Effect of Experiential Marketing on Movie-Watching Intention: Examples of Same Name Mobile Movie Games
by: Yang, Chao Chi, et al.
Published: (2014)

Research on Experiential Marketing in the Public Libraries
by: Ming-hui Lu, et al.
Published: (2010)

POSITIONINGS AND IDENTITY NARRATIVES IN THE STRUGGLE FOR “EMEK MOVIE THEATER”
by: Idil ATABINEN
Published: (2015-06-01)

LOYALTY POSSIBILITY TO MOVIE THEATERS EXCLUDING FILM CHOICE
by: ANTONIA DE VICENTE SALGADO
Published: (2003)

Development of Customer Satisfaction Measurement Based on Intuitionstic Fuzzy Multi-Attribute Models: Cases in Movie Theaters in Taipei.
by: Yi Ting Cheng, et al.
Published: (2008)

The influence of sensory marketing and theater elements on customer value and behavioral intentions - A Case Study of Whisky Advertising Movies
by: JEN-FENG, KUO, et al.
Published: (2018)

Experiential Marketing Strategy on Recreational Fishery From the Resource-Based Perspective
by: Yan, Tzung-Shin, et al.
Published: (2009)

The Study of the Relationship among the Experiential marketing,Experiential values and Purchase intensions for the Customers of the Taipei International Cycle Show
by: Ming-Jen,Li, et al.

A study into the reading outcomes of art classes and ordinary classes after the implementation of Picture Book Movie Theater
by: Hui-fang Lee, et al.
Published: (2012)

The face and life of Lisbon movie theaters in the 20th century
by: Talitha Ferraz, et al.
Published: (2013-12-01)

Movie Theaters in Suburban Rio de Janeiro in Twentieth Century
by: Raquel Gomes de Sousa
Published: (2015-12-01)

[en] LOYALTY POSSIBILITY TO MOVIE THEATERS EXCLUDING FILM CHOICE
by: ANTONIA DE VICENTE SALGADO
Published: (2004)

Movie theaters in architectural publications from the 1930s. A look at the case of cinéac
by: Andrés Ávila-Gómez
Published: (2015-06-01)

The Research of Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty－The Case Study of Costco Wholesale Store in the South of Taiwan
by: Yen, Feng-Ju, et al.
Published: (2014)

Factors Influencing SNS Users’ Satisfaction: A Perspective of Experiential Marketing
by: Chen, Yichen, et al.
Published: (2013)

The Sensory Experience and Theater Elements on Experiential Quality, Experiential Satisfaction and Behavioral Intention for Virtual Reality.
by: CHU,CHAO-FENG, et al.
Published: (2017)

The Influence of Experiential Elements on Experiential Quality, Experiential Value, Store Attitude, Brand Attitude and Loyalty Intentions from the Theory of Theater: An Example of Mattress.
by: Pei-Lin Tang, et al.
Published: (2015)

Fly Movie Theater Reveals Secrets of How Insects See the World.
Published: (2005-06-01)

the localization of little theater in Taipei since 1987
by: Huang, hui-min, et al.
Published: (1997)

The Operation of the National Taichung Theater: From the View of Marketing Perspective
by: Feng-Yun Dou, et al.
Published: (2018)

The Influence of Experiential Marketing on Experiential Value and Customer Satisfaction- A Case of Taipei Game Show
by: Qi-Yuan Huang, et al.
Published: (2015)

The Application of Performance –Based Fire Safety Design on Movie Theaters and Atrium Buildings
by: 林靖山
Published: (2008)

"El Dorado", French or German? A comparative study of movie theaters in Strasbourg
by: Shahram Hosseinabadi
Published: (2015-06-01)

Crowd, Space and the Movie Theater Lure. Notes on Contemporary Off/Online Moviegoing
by: Chuck Tryon, et al.
Published: (2013-11-01)

Movies under the stars : a history and inventory of drive-in theaters in the Indianapolis area
by: Curtis, Emily A.
Published: (2011)

A Study of Agricultural Resources and Experiential Activity Planning for Organic Farms in Taipei Area
by: Yen Shu Feng, et al.
Published: (2013)

The Effect of Marketing Mix Strategy on Consumer Repurchase Intention : A Case Study of Kaohsiung''s Movie Theaters
by: Tzu-ying Lee, et al.
Published: (2011)

A Study of the Experiential Marketing, Experiential Value, Environmental Stimulus ,Customer Satisfaction and Customer Loyalty-A Case of iLOOK Movie Addiction Party
by: LIN, WEI-YI, et al.
Published: (2018)

The Preliminary Experiential Marketing Research of Live House :The Case Study of Live House of Taipei City
by: Shu-Wei Wu, et al.
Published: (2013)