知名部落格知覺特性、體驗價值與再訪意願之關聯性研究

• Main Author: 林秀
• Other Authors: 蔡明達
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/09613218934411710838

碩士 === 佛光大學 === 資訊學系 === 97 === According to the literature, the scholar used to aim at the motivation, interaction, and society to research the use of blog and seldom discuss the field of blog from the internet user experience as well as never research “perception of blog”, “experiential value”, and “willing of re-visit” with theory. This research is in the time of experiencing economic, which is definitely need to study the connection of “perception of blog”, “experiential value” from the internet user experience, trying to find the factor that will affect internet users by those three points above. The aim of this study is to get the concept of“ experience” involved to blog field and tried to confer the relationship of “perception of blog”,“experiential value”, “willing of re-visit”. In addition, the main group that needs to be researched is blog users, and takes example from the top 100 famous blog to conduct analysis. The research way will be found the aspect of perception of blog and value of experience by factor analysis. Also, the questionnaire will be sent via internet, paper and e-mail, the assumption will be processed by regression, in this way, we can know the main factor of perception of blog and experiential value toward willing of re-visit. Keyword: perception of blog; experiential value; willing of re-visit