| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 97 === Since 1962 the non-life insurance opened to privately operated, it is already nearly 50 years in development until now. In order to accord with the non-life insurance market deregulation development, the Insurance Office of Ministry of Finance (now the official authority is Insurance Bureau of Financial Supervisory Commission, Executive Yuan) impelled “schedule plan for non-life insurance rate deregulation” since April 1st, 2002, and divided into three stage implementation. From this year (2009), for those non-life insurance companies who conform the standard which establish by statistical information database, agreed to implement the third stage. Therefore, it will be more violent for compete in products, channel, and price between non-life insurance companies after comprehensive rate deregulation implementation in the future.
The non-life insurance agent has been the most main marketing circuit for non-life insurance. Therefore, after implement the “non-life insurance rate deregulation”, it is necessary to observe well to its influence and ponder how to strengthen the cooperation with them. Thus from non-life insurance company’s angle, provides more direct and effective counseling and assistance, creates the biggest business achievements.
This research base on literature induction, from non-life insurance company’s standpoint, under the rate deregulation base, to aim at the most main marketing channel for non-life insurance – agent, discuss how to develop the exclusive agent channel system by IT technology. To help agent, who is representative the non-life insurance company, to provide better service quality and earn loyalty from the customers, then leads the growing achievement. We believe take this “customer service is the central” strategy is the optimum strategy which can stand in an impregnable position in the market.
Discovered from this research’s discussion and analysis, during develop a perfect system for exclusive agent channel, there are several important perspectives need to be considered, including IT applied technology, system security, system functions, system promotion, and the related law and stipulation from the government. Comprehensive this article, hope can construct a B2B system platform which suitable for exclusive agent. For those enterprises which regarding to induct and want to induct this exclusive agent channel system, propose the related suggestion and feasible method, supplies reference for the future research and development.
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