| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 97 === The purpose of the research is aimed at locating the present situations and industrial development trends in the field of Auto Insurance. Moreover, it is for the competitive analysis in industry and strategy in terms of original research and analysis. Competition advantage theory, SWOT analysis theory, five forces framework and key succeed factor are the main procedures to present the competitive situation.
Approach to the research is to adopt the case study and to collect Auto Insurance achievement amid the three major insurance companies which make an analytic comparison in industry. It exclusively treats M company as an individual case for looking into its structure, background and the strategy or running the Auto Insurance with efficiency. In addition, it is the priority to take the following factors into consideration, such as depth, width, diversity, variety, objectivity and representation.
The conclusions are as follows:
1. M Company’s case recommends study Japanese business
resource and technology. Meanwhile, to make the best of
the powerful company to enable us to develop new
products and after-sale service.
2. Make the best use of the Japanese agency system. M
company is the only one that introduces Japanese agency
system. It is our common belief that we are to set up
local office, deploy marketing organization, and
broaden personalized agency and specialized agency with
an eye to enhancing thecompetitive superiority.
3. To find out unknown clients and enlarge the quantity of
sale’s amount. Use group-sale, secondary sale to get
the best effect.
4. Multiplying marketing lines, cooperating with other
business and expanding chain stores or even setting up
life-insurance company will definitely improve the
company’s market share.
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