| Summary: | 碩士 === 逢甲大學 === 景觀與遊憩研究所 === 97 === The main goal of tourism development in Penghu is to develop the island into a “Cross Pearl, Toursim Island” to attract both local and foreign tourists to tour the island. Therefore, gradually improving the local economy of the island and providing two key factors to influence the development of local tourism. The two key points are attraction and services provided by the locals. The purpose of this study is for Penghu explore tourism recreational resources to the tourism industry on the local industry to explore the status of assessment of tourism development, as well as tourism resources to attract tourists with the extent and type of tourism resources and services of different characteristics and attract tourists satisfaction is different, whether it will help future Penghu tourism resource development and enhancement of quality of service; Finally, explore the Penghu attractive tourism resources and tourism industry on the impact of tourism development to the future hopes on tourism planning can attach great importance to the two key factors, to facilitate regional development.
Penghu as a case study, part of the interview to Penghu engaged in tourism industry as the research object, taken a subjective purposive sampling and semi-structured interviews to collect information, a total of 30 industries have been noticed from the information collected, such as accommodation catering, transport leasing and the travel industry and other related industries. The information will be summarized, integrated and analyzed. Part of a questionnaire survey, the survey provided obtained 463 valid questionnaires, which were analyzed by adopted reliability analysis, descriptive statistical analysis, exploratory factor analysis, independent sample t test, one-way ANOVA, multiple regression analysis and other statistical methods for data analysis, the empirical results are the following conclusions:
1. The contribution of the Government''s tourism policy is effective in poor development of the industry but without any extensive help, and due to the environmental issues (climate, transport and human resources, etc.) operations and managements of tourism developments have been limited, which created an impacts on the overall developments.
2. Tourism attraction and satisfaction of tourists such as services and facilities were considerable different including natural, cultural and recreational mean; catering, travel agencies and accommodation services etc. Overall tourist agreed that local characteristics of tourism resources and services were outstanding..
3. The overall attractions of Penghu are all related. For example “event attractions”, “cultural attractions”, “multiple travel agencies and accommodations”, “catering and retail services”, which are all positive effects.
Therefore, from the list above, we can see that tourism recreational resource of Penghu seem to be strengthening to promote tourism policy recommendations that will be focused for future developments such as new attractions and continuing to enhance the service qualities. In addition, the relevant units should be given to industries with integrated planning, professional assistance, so that in the operations and managements of the industries can play a possible breakthrough in restrictions on the hope to enhance the overall developments of local targets, and therefore, using Penghu for the future tourism development as a reference.
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