| Summary: | 碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 97 === The study focused mainly on exploration of ordinary customers for purchasing product of “Taiyen Bottled Water” with respect to the connection between the customers’ satisfaction and repurchase intention. And exert an influence customers’ satisfaction and repurchase intention while joining population variables.
The study adopted to questionnaire to purchasers of “Taiyen Bottled Water”, sent out 300 questionnaires, 206 valid questionnaires were returned, with a valid return rate of 68.67%. The SPSS 12.0 statistic method and Amos 6.0 were applied through the use of analysis, that including reliability analysis, descriptive statistics, factor analysis, multiple regression analyses and T-test to find the influence related between satisfaction and repurchase intention while customer purchase “Taiyen Bottled Water” products.
The result of this study is found: (1) the quality of “Taiyen Bottled Water” the result presented purchasers have a height satisfaction. (2) When value of customers’ satisfaction is higher, that would directly influence to the consumers’ repurchase intention.
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