| Summary: | 碩士 === 逢甲大學 === 風險管理與保險研究所 === 97 === Auto Insurance gets the highest percentage in the Property & Liability Insurance market. It’s a very important line for the insurance company. Except the Compulsory Automobile Liability Insurance, the Auto Third-Party Liability Insurance has the highest purchase ratio. How the Property & Liability Insurance company who has a lot of customers to keep the customers stay? It’s a very import issue for the insurance company to create the biggest benefits. Thus, this study is to find out which factor will affect the customers’ renewed behavior.
The renewed behavior focus on four factors, including human factor, vehicle factor, claim factor and underwriting factor to nature person and legal entity. This study adopts Logistic regression. This study finds that the variables of the insured’s age, type of vehicle, brand of the car, engine displacement of the car, loss record to premium, marketing channel and insured amount have different effect on natural person and legal entity. According to this study suggests that the insurance company to make promoting policy through these variables.
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