| Summary: | 碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 97 === In recent years, the issue of college organizational culture has been extensively discussed because the lower and lower school enrollment results from the decrease in birthrate. Moreover, due to opening up foreign students to study in Taiwan and the growth of distance education, the college education has already become a “competitive industry.” College organizations in Taiwan are compelled to face transformation and change. Consequently, in order to enhance the competitive advantage, colleges should stress on the development of organizational culture.
This research aimed to investigate the relationship among Organizational Culture, Halo Effect and Work Attitudes to female employees. The major participants were the female administration employees from 31 colleges in central Taiwan. 450 questionnaires were forwarded totally and 222 questionnaires were returned including invalid 12 questionnaires and valid 210 questionnaires, with a valid return rate of 46.6%.
This research established organizational culture as independent variable, halo effect as moderator variable, and work attitude as dependent variable. Moreover, the research model was established by multiple regression analyses and Pearson correlation. The result of this study revealed: (1) a positive correlation existed on the relationship between organizational culture and work attitude; (2) a significant impact of halo effect on organizational culture and work attitude.
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