| Summary: | 碩士 === 大葉大學 === 設計研究所碩士在職專班 === 97 === As the new gaming era is approaching, the orientation of next-generation game consoles has been subtly transformed into the center of cosmetic entertainment instead of pure gaming use. The location of game consoles has also shifted from private rooms to living space. With the proliferation of internet development the need for multi-media applications of next-generation consoles is hence ever growing.Meanwhile, a unique visual society is also forming while the next-generation consoles prosper,Thus, there is a growing importance in this newly-developed society relationship.
The following research initiates by understanding the development of visual societies in the past，Via gaming websites, literal references and questionnaires it is to investigate this particular visual society, as well as its lifestyle. By the means ofelement analysis it is also to narrow down the variables within its lifestyle. As the research results: different visual societies mayeffectively distinguish their market segments via lifestyle variablesand set them into four individual markets.。Due to the variable backgrounds, some individuals may have obviously higher income,but remain rather similar in other market segments.
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