A Study of Influence of Channel Service Quality and Channel Relationship Quality upon Channel Customer Loyalty of Cement Industry on Transnational Taiwanese in Mainland China

A Study of Influence of Channel Service Quality and Channel Relationship Quality upon Channel Customer Loyalty of Cement Industry on Transnational Taiwanese in Mainland China

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === The main purpose of the study is to discuss the influence of channel service quality and channel relationship quality upon channel loyalty of cement industry, and discuss the mediation effect of channel relationship quality. Questionnaires were used convenie...

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Bibliographic Details
Main Authors:	Chung-Chen Ho, 鍾振和
Other Authors:	Cai-Ling Liao
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/14715112252842008852

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