| Summary: | 碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === This research main purpose is discusses the investment chit to invest everybody Gutt archery target difference whether to penetrate takes refuge from danger the behav-ior to affect the wealth effect, will its consciousness risk, whether there is take refuge from danger between the behavior and the wealth effect the relevance. But investor's consciousness risk whether can affect takes refuge from danger the behavior, as well as personality special characteristic difference whether to have the different wealth effect. This research uses the questionnaire (questionnaires survey) the way, altogether sends out 500 questionnaire, recycling effective questionnaire 305, the effective returns-ratio is 61%.
This research discovered after the empirical study result: The personality special characteristic to takes refuge from danger the behavior, the wealth effect to present the remarkable forward influence; Consciousness risk to takes refuge from danger the be-havior to present the remarkable forward influence; However actually not presents the remarkable influence to the wealth effect; Takes refuge from danger the behavior to pre-sent the remarkable forward influence to the wealth effect.
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