The Research of International Marketing for Cultural Creative Industry in Taiwan- The Case of Ten Drum Culture Village
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 97 === In this research, customer values are chosen tentatively to shape the core competi-tive advantages of Taiwan cultural creative industries. An international marketing strat-egy is then proposed according to the results of this research. According to literatur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22198050081259946572 |