The Effect of Word-of-Mouth on Consumer Purchasing Decision-A Case Study of Famous Delicacy in Tainan
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === In this research, the effects of word-of-mouth are chosen tentatively to shape the marketing strategies of consumptive food through researching the correlation between word-of-mouth and consumer purchasing decision. Chycutayshing Preserves Shop, the hundred-y...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33446104078173740957 |