A Study on Strategic Positioning of Flower Shop Stylesin the Central Taiwan

• Main Authors: Wei-Chieh Chang, 張偉傑
• Other Authors: Shih-Hui Lo
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/39663109548729844717

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === In Taiwan, flower-shop industry has established for more than fifty years. Although it is not a necessity in our daily life, but its economic potential is very stalwart. By the time when our financial influence is getting healthier, the essential for the flower is get-ting greater, in addition, the function of the flower is dispersal wider, it became part of our every day life. Various faces of the flower gift permit the whole flower market in-stitute its own distribution scheme. This system makes Taiwan flower wholesale and flower related business much more methodical and wholesome. By the way of research, the flower-shop owners comprehend its store type and determine their own managing strategy. Case study research from standpoint of individual flower shop, by comparing locale of urban and suburban, study different of managing category from existing model, find out any remedy from the existing defect. We concluded that the following reasons are what we have instigated: 1. From five diverse types of flower shop strategy positioning technique, exami-nation of advantage/disadvantage of the strategy of managing methods-the main purpose is understand your own flower shop type, increase same store sale, stimulate customer spending effectively. 2. Case study research-competition between same type and strategy flower shop, how to side with resources to break through the bottleneck circumstances. 3. Various county consumer, same flower-shop spending behavior is different, ur-ban and suburban area were compared in relativity, analyzed different type of flower shop, then aligned and examined different individual strategy position-ing system for the flower shop.