Perceived Brand Equity and Purchase Intention - The Case of Mutual Fund Companies
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 97 === This study details the development and empirical validation of a model of selection behavior of mutual fund by investors. The model was developed from the results of prior research into brand equity, and the reference disciplines of the theory of consumer beh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17061686259504970824 |