A Study of the Bicycle Female Consumer on Use Behavior Model

碩士 === 大葉大學 === 管理學院碩士在職專班 === 97 === In order to understand the satisfaction of four user type, the study applied the UD Model (user-diffusion model) to analyze the use behavior of the female bicycle con-sumer. Besides, the study employed Personal Dimension, External Dimension, Product Attributes a...

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Bibliographic Details
Main Authors: Chiang, Li-Chuan, 江麗娟
Other Authors: Cheng, Hua-Ching
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/82762246644143167286