The Study of Horror Films Viewer's Personality, Motivation and Enduring Involvement

• Main Authors: Mei-chuan Lung, 龍美娟
• Other Authors: Jian-Bin Shih
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/97247564861192196037

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 97 === As the advance of two-day weekend, the rise of filmdom has every kind of movie type showed in ciname and home. However, the horror films’ story will bring the physi-ological and psychological different behavior with the viewer. The sample number is 320 and the actually recipient number is 306 which accounts for 97%. The consequence of the research is indicated as follows 1. The horror film viewer’s behavior was not affected by different background—age, gender, education levels, occupation, incomes. 2. Conscientiousness revealed significant correlation in horror film viewer’s behavior. 3. Open live, leisure relieve, Compensation movie affected the horror film viewer’s be-havior. 4. Attraction, self expression and centrality of lifestyle affected the horror film viewer’s behavior. 5. The generator of viewer’s view behavior can attributed to the open live, Centrality, Self-expression and conscientiousness. At the end of the research, the conclusion and recommendations was given in or-der to provide further investigation and research for other researchers in the related fields.