Green Products of Country of Origin and Brand Images Affect to Green Consumption Behavior

• Main Authors: Ho,Hsin-Yi, 何欣怡
• Other Authors: Chuang,Ming-Kuo
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/56060002092231076159

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 97 === Country of origin, brand images of green products and green consumption behavior of consumers were studied in this study, moreover, the Likert 7-point scale was used and samples were collected from northern, central and southern Taiwan who have used THE BODY SHOP and L'OCCITANE green cosmetics (body, facial or hand care products), the sample response is 238, valid sample is 221, the rate of sample response is 92.8%, I collected those of samples from samples clicking electronic survey and randomly investigating on the streets, the SPSS was used to analyze the samples as well. Evidence from empirical result indicates the level of economic and technological development of green product’s country of origin have positive relation to green consumption behavior, political development of country of origin has no significant effect to green consumption behavior, function and experience of green product has positively effect to green consumption behavior and symbolic of green product has no significant effect to green consumption behavior.