The A study for hedonic consumption of city female, hedonic motive, shopping value and consumer satisfaction on word-of-mouth in Taiwan and Japanese joint venture department store.
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 97 === This study empirically examines the relationship between hedonic motives, utilitarian value and overall customer satisfaction to word-of-mouth intentions in the hedonic consumption, and to provide data summaries and recommendations of this newly risen hedonic c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15015051684767310015 |