Spokesperson and Affect on the Buying Intention of TV Shopping
碩士 === 大葉大學 === 事業經營研究所 === 97 === TV shopping is an important subject of marketing-related research. Consumers watch TV shopping channel the emotional responses have often been neglected. How to use its advertising spokesman for the image of the product consumers feel is a very im-portant topic. Th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45346941455356975923 |