The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer

碩士 === 大葉大學 === 事業經營研究所 === 97 === Ever since 1970s, Taiwan began to develop manufacturing and had created the impressive economic miracles; however in recent years its production system started to suffer from overcapacity and the challenges of high wage costs. Mr. Stan Shih’s "Smiling Curve&qu...

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Bibliographic Details
Main Authors:	Huang Guanping, 黃冠評
Other Authors:	Robert Theng
Format:	Others
Language:	zh-TW
Published:	2009
Online Access:	http://ndltd.ncl.edu.tw/handle/49955133626616352748

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spelling	ndltd-TW-097DYU001630132016-05-06T04:11:13Z http://ndltd.ncl.edu.tw/handle/49955133626616352748 The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer 技術創新與企業形象對企業績效之影響─以上市汽車製造業為例 Huang Guanping 黃冠評碩士大葉大學事業經營研究所 97 Ever since 1970s, Taiwan began to develop manufacturing and had created the impressive economic miracles; however in recent years its production system started to suffer from overcapacity and the challenges of high wage costs. Mr. Stan Shih’s "Smiling Curve" pointed out that the only way for company to survive from this turmoil was to put constant R & D efforts and or establishing new corporate images. The purpose of this study was to analyze the relationship among technological innovation, corporate image, and company performance of the car manufacturers in Taiwan. Various regression models were built and sensitivity analyses were performed to analyze these relationship factors. Robert Theng 唐啟發 2009 學位論文 ; thesis 100 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 大葉大學 === 事業經營研究所 === 97 === Ever since 1970s, Taiwan began to develop manufacturing and had created the impressive economic miracles; however in recent years its production system started to suffer from overcapacity and the challenges of high wage costs. Mr. Stan Shih’s "Smiling Curve" pointed out that the only way for company to survive from this turmoil was to put constant R & D efforts and or establishing new corporate images. The purpose of this study was to analyze the relationship among technological innovation, corporate image, and company performance of the car manufacturers in Taiwan. Various regression models were built and sensitivity analyses were performed to analyze these relationship factors.
author2	Robert Theng
author_facet	Robert Theng Huang Guanping 黃冠評
author	Huang Guanping 黃冠評
spellingShingle	Huang Guanping 黃冠評 The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer
author_sort	Huang Guanping
title	The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer
title_short	The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer
title_full	The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer
title_fullStr	The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer
title_full_unstemmed	The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer
title_sort	effect of technology innovation and corporate image on corporate performance - an empirical study of automobile manufacturer
publishDate	2009
url	http://ndltd.ncl.edu.tw/handle/49955133626616352748
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The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer

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