The Effect of Technology Innovation and Corporate Image on Corporate Performance - An Empirical Study of Automobile Manufacturer
碩士 === 大葉大學 === 事業經營研究所 === 97 === Ever since 1970s, Taiwan began to develop manufacturing and had created the impressive economic miracles; however in recent years its production system started to suffer from overcapacity and the challenges of high wage costs. Mr. Stan Shih’s "Smiling Curve&qu...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49955133626616352748 |
| Summary: | 碩士 === 大葉大學 === 事業經營研究所 === 97 === Ever since 1970s, Taiwan began to develop manufacturing and had created the impressive economic miracles; however in recent years its production system started to suffer from overcapacity and the challenges of high wage costs.
Mr. Stan Shih’s "Smiling Curve" pointed out that the only way for company to survive from this turmoil was to put constant R & D efforts and or establishing new corporate images.
The purpose of this study was to analyze the relationship among technological innovation, corporate image, and company performance of the car manufacturers in Taiwan. Various regression models were built and sensitivity analyses were performed to analyze these relationship factors.
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