The Study of Agricultural-Tourism Motivation, Benefits of Leisure and Willingness to Revisit of The Dah-Hwu Area Visitors

• Main Authors: Chiang-Fu Chang, 張清富
• Other Authors: Tzong-Shyung Chen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/50361720666836711745

碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 97 === The objective of this study is to discuss the correlation between the motivation of tourists participating in recreational agriculture, recreational benefit and will of revisiting in Dahu township jiang Ma Yuan. The questionnaires have been adopted to sample the tourists in Dahu township jiang Ma Yuan in order to collect data. There are 397 valid questionnaires. The SPSS statistics software is adopted to conduct the statistical analysis and test. The statistics methods include Descriptive analysis, t-test, One-way ANOVA and F actor Analysis. Then multiple regressions are used for analysis in order to understand whether motivations of agricultural tourism and recreational benefit have positive correlation with the will of revisiting. The results found that： 1. The age of tourists focuses on 21 to 40 single female. Most of their academic backgrounds are degree and most of them are working in service industry and