The Study of the Relationship Among Vanity Traits, Materialism, and Purchasing Intention- A Case Study of Purchasing Cars in Taiwan
碩士 === 朝陽科技大學 === 應用外語研究所 === 97 === Although the theory of consumer behaviors almost reaches maturity, the researches of consumer behavior of different cultures and regions are still uncommon. Many studies have discussed vanity traits in foreign countries for many years. The studies of vanity trait...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61620809910366004520 |