The Effect of Technology Acceptance Attitude on Creativity Performance: Moderation of value fit.

• Main Authors: Jia-Suei Hung, 洪嘉穗
• Other Authors: Shu-Chin Huang
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/11663685367986302992

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 97 === 　　Through the contention of creative environment influence of Simonton (1995) fined that environment will influence behavior of personal and attribution of another person, and interaction of the two items are influence mutually. The concept of viewing the situation as a whole that creativity is brought by reciprocation of “personal” and “environment”. 　　According to the aforesaid although we can understand environment effects creativity dramatically, there’s no theme of scholar include technology acceptance model and value fit in individual creativity. 　　The purposes of this study are to explore that the influence of adoptive attitude of individual on performance of creativity after virtual teams implement creativity support system and creativity auxiliary system, and the relationship whether it moderated by value fit of individual to participant. 　　This study is to be aimed at the college students of three universities to proceed virtual task team’s competition, every participant in teams all need to name and write proposal the patent-based product by Team Spirit system. Total samples of this study are 148, and it controls the course ( Required/ Elective Course). The major conclusions are summarized as follows: 1. The perceived usefulness of participants to the system has positive effect on the attitude toward using. 2. Just only the perceived ease of use of the students of elective course to the system has positive effect on the attitude toward using. And both two kinds students’ perceived ease of use all can affect their attitude toward using by mediator effect of perceived ease of use. 3. In the relationship between attitude toward using of system and the amount of creative cases, the students of election course has positive effect on both of the relationships, but the students of required course has negative effect on both of the relationships. 4. For the students of required course, value fit can regulate the relationship between attitude toward using and the amount of creative cases. Both high- attitude toward using with low- value fit and low- attitude toward using with high- value fit can get a large amount of creative cases.