The Relationship among Brand Image, Conformity and Purchase Intention : Using Undergraduate Students in North Taiwan as an Example
碩士 === 清雲科技大學 === 企業管理系暨經營管理研究所 === 97 === The statistical data in 2007 showed that the student''s trend to travelling overseas had rapid growth. This was different from the situation in last year that only happened in the number and the certain circle, now this habit becomes popular among...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17547361684527229948 |