| Summary: | 碩士 === 清雲科技大學 === 國際企業管理研究所 === 97 === The business model is the way to carry on the enterprise performance, a successful enterprise has its own business model, but when the enterprise faces the fast changing environment, the business model also must have innovation, to responds the impact environment and the maintenance competitive advantage. Therefore, we regarding pondered how to build up a new business model, which can’t assimilar as formerly equally only aims at the individual subject ponder, but should ponder by overall enterprise''s operation process. The penetration pondered the business model not only quite helpful to understand the solution modern enterprise, but also simultaneously business model important gradually enhancement.
This research uses the case methodology, take winners of the China Youth Career Development Association as the object, and want to know how it does construct in the internationalization process homemade brand and the cloth sells the circuit; the innovation research and development key technologies; enhances the product attachment value, then analysis its core of ability; the potential competition superiority; the organization ability which must have in each growth stage.
This research finds that,
1. The enterprise survival development condition, not only the core skill requirement (for example research and development ability, patent technology) and reduces cost, but also the innovation which the dependence management and selling, sculpted the unique appearance, and separated with the competitor obvious area.
2. This research analyzes dynamic ability and find out when the enterprise faces the fast environmental variation in the practice, the enterprise can engender the dynamic ability as necessary which the catalysis and exterior factor stimulation reappears to do for the immediate response; the dynamic alignment; and control short-term management when the enterprise reforming superiority, then obtains the long-term competition condition.
3. This case confirmed company ability must co-evolution with the business model innovation, in each different stage, they all needs the different ability support, to be able to achieve the business model innovation. This research will combine the business model innovation and the dynamic ability, which can explain the company evolving process.
4. No matter which industry is, its management or the service innovation not only for mold the difference; expands the market; enhances the administrative efficiency with to save the cost of operation, but also perhaps provides the customer highest quality intimate in fast service. It’s all for take the customer as the guidance, and let the customer enjoy the most valuable service connotation.
|
|---|
