| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 97 === With the global producing areas and the market environmental changes, the delivery of product, elasticity, quality and low-cost have become the victorious key of enterprise competition. Flexible Printed Circuit (FPC) which is used by electronic product conforms to the tendency of electron product that is short, thin and small; therefore, it generally applies on the computer and periphery product, communicates product, liquid crystal display and consumer electronics and so on. Forasmuch the factory of FPC must be react consumer’s requirement nowadays; it takes place some design problem during the new product design and sample run. What is more, the defection of the production always occurs after producing the product or sample. Consequently, it will lose the change to acquire the new order, as long as, the product design emerges the critical mistake or the product cannot acknowledge during the period of samples approval.
During the period that FPC manufacturer decides the new product turn into the sample run to pilot run, it is urgent that the manufacturer should look for what the consumer requirement team and analysis the design team before investing the commodity, and then finding the effect of key success factors of new product development. This study offers comprehensive suggests about the producing commodity for FPC manufacturers. The purpose of this study is to probe into the key success factors of the new product in FPC industry. Furthermore, in order to let manufacturer successfully obtain more orders, and promote enterprise technical competence, some critical success factors for FPC manufacturers are proposal.
According to domestic and foreign scholar’s theory, relative literature, the characteristic of industry and interviewing the experts, seven aspects are concluded. They are organizational culture, business strategy, new product development, research and management, market orientation, finance capability, law and environmental issues. And the research framework is constructed with the seven aspects and the twenty-five criteria. Moreover, we calculate the weightings of factors using Analytic Hierarchy Process in this study. The samples are including two groups, the Research & Development team and manufacturing team. The two groups have some similarities and differences between seven aspects and twenty-five criteria.
Finally, the results of the study show the most important aspects are the finance capability, business strategy, and market orientation. And the most important criteria are financial management, product development capability, correct R&D strategy, product manufacture capability, explicit aim of developing new product, and technology feasibility evaluation. In conclusions, there is evidence that the finance capability for each manufacturer in Flexible Printed Circuit industry has to own funds that over the standard. Beside, manufacturer needs to establish product develop tactic and aim during the new product development process. In addition, at the initial stage of new product development, we should evaluate all manufacturing elements, for example people, machine, material, law, working environment. By means of manufacture capacity of management, we can promote efficiency, quality and process in order to reduce cost for obtaining more profit.
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