| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 97 === To go along with the development of the globalization, the economic territory of world is beginning to recombination. The control of the future new economic territory opportunity will become a crucial element to decide whether the companies will success or not. Furthermore, the concept of the development of region economic is gradually instead of globalization economic recently. During this tide, the worldwide is pay attention to the burgeoning economic system- Association of Southeast Asian Nations. Presently, the Association of Southeast Asian Nations already replaces the Japan and becomes the fourth export country in the world; the influence to the world economic can not be look down upon. To the Taiwanese businessman, the radical change of the investment environment in china in 2008 is change the thought of many Taiwanese businessmen from only china to china plus one, let Taiwanese businessmen increase the capital to invest in the Association of Southeast Asian Nations. Therefore, this study hopes to explore the Taiwanese businessmen how to focus the different investment environment and risk of the Association of Southeast Asian Nations, and to co-operate the company's competition strategy to position in the Association of Southeast Asian Nations, to take a broad view of Asia, and competition in the worldwide.
Therefore, this study through the elements of the positioning in the Association of Southeast Asian Nations, and according to the relative studies and references, this study chooses the relative variables to research.（1）To divide the ten countries of the Association of Southeast Asian Nations into“ high income country”,“middle income country”,“low income country”by their economic development;（2）The investment environment divided into“political and law environment”,“economic and operation environment”,“social and culture environment”,“technology and infrastructure environment”;（3）The investment risk divided into“political risk”,“ exchange risk”,“operation risk”;（4）The ration of export divided into“sale internally”,“sell internally and sale abroad”,“sale abroad”;（5）The different invest industry divided into“high technology industry“,“traditional industry”,“service industry”,“others industry”;（6）The investment entry mode divide into“venture exclusively”and“joint venture”. According to the method of quantitative statistic, and the survey of the Taiwanese businessmen in the Association of Southeast Asian Nations, this study recycles 505 valid surveys and concludes with the follows:
1.The Taiwanese businessmen give the value higher to the high economic development country than the low economic development country in the aspect of investment environment and invest risk.
2.The Taiwanese businessmen do not consider the economic development of the country in choosing the ration of sale abroad and the sale internally.
3.The Taiwanese businessmen do not consider the economic development of the country in choosing the invest industry.
4.The Taiwanese businessmen do not consider the economic development of the country in choosing the entry mode.
5.The entry mode choose by the Taiwanese businessmen is not influenced by the investment environment and risk of the country.
6.The choose company’s ratio of sale internally and sale abroad by the Taiwanese businessmen will change to the entry mode.
7.The choose company’s ratio of sale internally and sale abroad by the Taiwanese businessmen will not change to the entry mode.
8.The choose industry type to the Taiwanese businessmen will change to the entry mode.
9.The choose industry type to the Taiwanese businessmen will not change to the entry mode.
10.The aspect of the investment environment and investment risk of the Association of Southeast Asian Nations have the related to each other.
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