| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 97 === Due to the change of the global management environment, the globalization of enterprises and the regionalization of global economy have already become a kind of inevitable trend. In addition to the diversified and complicated international economic environment, international enterprises have unique multi-culture and cultural difference. The transnational corporation must build the enterprise culture with the characteristic of national company, establish the standard of common value, moral code and conduct mode….etc, in order to condense all the different cultures to implement the management tactics.
When Taiwan enterprises invest in China for organizational expansion, they must have the concept in “cross-cultural management” to consider how to manage the labors from different area, different political culture background, different religions, different customs, and different view of values, in order to promote the production efficiency and performance, integrate the goal between staffs and enterprises, and to increase the international competitiveness. On the basis of the reason described as above, this research is to probe into the Individualism, Power Distance, Uncertainty Avoidance, Masculinity, and Long-term Orientation of the national cultural value between Taiwan and China, and the impact on management.
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