| Summary: | 碩士 === 中原大學 === 國際貿易研究所 === 97 === Lead by the trend of internationalization and globalization, overseas investment has become essential for enterprises. Since the mid 1980s, as a result of the deterioration of Taiwanese investment climate and the rapid appreciation of New Taiwan Dollar, many of Taiwan’s labor-intensive medium and small businesses began to invest in South East Asia. Because of the similar culture, language, and business custom, Taiwanese investment in China increases rapidly. However, China’s investment advantages declines in recent and that forces Taiwanese business to find an alternative place to invest. India, with 1.1 billion population, vast land, and abundant natural resources, has attracted Taiwan business to invest.
This research first uses international investment theories to analyze the major factors that business consider in overseas investment. Next, through the analysis of localization strategies, to understand how a business once decided to invest in overseas to adapt to the host country’s particular culture, history, and society and what strategies they choose. Then this research analyzes India’s special caste system and how it affects social structure and investment pattern. At last, the research uses Known-You Seed Co., LTD as a case to analyze the strategies to adapt to the social aspect of India investment. All in all, the investment of Known-You in India is not just for economic and investment considerations but to promote social progress in India.
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