Marketing Strategies Combined Traditional Brick-and-Mortar Channel with Virtual Channel:The Case of Taiwanese Tea Industry.

碩士 === 中原大學 === 國際貿易研究所 === 97 === This paper studies marketing strategies of Taiwanese tea industry. Since consumers have some concerns about buying tea leaf through internet, selling tea leaf online remains challenging. This paper discusses the effect of using the real distribution entities couple...

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Bibliographic Details
Main Authors: Chu-Hua Wu, 吳祝華
Other Authors: Cheng-Wen Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/08508974557520130655