The Study of Store Atmosphere about Natural Cosmetic in Experience Marketing - A Case Study of L'OCCITANE
碩士 === 中原大學 === 商業設計研究所 === 97 === Based on the concept of experiential marketing, this study is to investigate the correlation between the creation of store atmosphere and the actual experiences of consumers. The research objectives are to 1) discuss the influence of store atmosphere creation on fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uhz79k |