Motivations of Motel Consumption

碩士 === 中原大學 === 室內設計研究所 === 97 === Abstract This research probes into consumers and the operator asserting to consumption inducement of domestic motel, every case of choosing the garden area of peach and near the other cases of the city as comparing. And look for the appropriate person and amount to...

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Bibliographic Details
Main Authors: Kuo-Hua Tsai, 蔡國華
Other Authors: Chian-Yeun Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/75557808461499614501
Description
Summary:碩士 === 中原大學 === 室內設計研究所 === 97 === Abstract This research probes into consumers and the operator asserting to consumption inducement of domestic motel, every case of choosing the garden area of peach and near the other cases of the city as comparing. And look for the appropriate person and amount to 19 under study for action, carry on deep interview with this topic, put in order and analyze, among them analyze and include.(1) May consume the things linked with the motel to produce in relevant behavior or other life to consumption of motel.(2)The hotel operator's planning idea is analyzed and summed up, lie in grasping its consumption that pays attention to and facing and considering the factor, and .(3) Consumer's retrospect of experience in the past, in order to analyze it was potential and hiding the factor. Result of study find manage, a lot of belong to motel inducement having annual already competent of consumption in motel, but most consumption inducement focuses are all put in creative design of the space. Through discovering the motel consumption inducement of the local peach garden after relevant research, with near motel of city have too heavy difference, have the majority of inducement create and have the creative design in the space in mind very too while being other. Probed into from the literature this research, the case on the spot is investigated after the interview of relevant personnel, put in order and analyze that finds out the scarce consumption inducement of existing motel synthetically. Besides studying and discovering in creative design of space, in the motel in the majority is managed, disappear, have, quote consumer other behavior of consumption habit think among life. Find out other consumption trades to link, create the other consumption model of the motel, in order to increase more consumption inducements. Propose the rare other possible consumption inducements of the motel while studying, the car lodging industry person letting the peach garden be local, as the management reference.