The Study of Service Quality, Satisfaction and Revisiting Intention of Hot Spring Area Lodging Tourists-Case Study of Guanziling Hot Spring Hotel

• Main Authors: Ju-Ying Lai, 賴儒影
• Other Authors: Yu-Ting Hung
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/8223hz

碩士 === 嘉南藥理科技大學 === 溫泉產業研究所 === 97 === Hot spring industry have been developing flourishingly recently, meanwhile, the most important issues for a hot spring hotel are how to improve the service quality to promote the satisfaction and the tourists’ revisits. The main purposes of this study are to study the relationships of the service quality, the satisfaction and the revisiting intention of lodging tourists-case study of Guanziling hot spring hotel, and to provide the solution and recommendation to a hot spring hotel based on the study. This study apply the questionnaire survey to the Guanziling lodging tourists and analysis the results by the SPSS12.0 and the LISREL8.51 software. We figure out that the basic property of the tourists, and the Cross-over analysis of the service quality and satisfaction, the variables of the service quality, satisfaction, and the revisit individually. Finally, some recommendation come out if the study. This study reveals that the service quality affects the satisfaction and the satisfaction, and also affects the desire of revisiting. On the other hand, the service quality shows the opposite affection to the desire of revisiting.