The Impact of Experiential Marketing on the Relationship between Healthcare Providers and Patients in the Healthcare Industry
碩士 === 嘉南藥理科技大學 === 醫療資訊管理研究所 === 97 === Background and Objective: Today, improving the relationship between healthcare providers and patients has become the key factor to affect the performance of medical institutions in highly competitive healthcare industry. However, in addition to core medical s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k2ud3s |