Integrating Blue Ocean Strategy and the Balanced Score-Card Self-Diagnosis Research - An Empirical Study of Hotels in Taiwan
碩士 === 長榮大學 === 高階管理碩士在職專班 === 97 === This study integrates blue ocean strategy and the balanced score-card from questionnaires and case study to explore developing strategy and performance evaluation of hotels in Taiwan. The factor analysis of blue ocean strategy in hotels can be separated into fou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d5ts9s |