| Summary: | 碩士 === 長榮大學 === 高階管理碩士在職專班 === 97 === This study integrates blue ocean strategy and the balanced score-card from questionnaires and case study to explore developing strategy and performance evaluation of hotels in Taiwan. The factor analysis of blue ocean strategy in hotels can be separated into four dimensions: the four formulating principles, raising, eliminating and decreasing, and creating. These dimensions are significantly associated with financial performance indicators and have a cause-effect relation, exception eliminating and decreasing factor. Balanced score-card in hotels can be separated into four aspects: customer dimension, internal business process, employee satisfaction, and information technology. The four aspects are significantly associated with financial performance indicators and have a cause-effect relation, while customer dimension is most positively and significantly associated with financial performance. Therefore, integrating blue ocean strategy and the balanced score-card is significantly associated with the financial performance of hotels in Taiwan.
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