市場結構、廠商行為與營運績效之研究-以我國國際觀光旅館業為例
碩士 === 中華大學 === 經營管理研究所 === 97 === The main objective of this article is to investigate market concentration ratio and performance influencing factors analysis of Taiwan international tourism hotel industry. We use the four biggest hotels concentration ratio to represent the degree of market concen...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63454365151295392570 |