The Effects of TV shopping channel image and the quality of logistics services on customer satisfaction and Willingness to re-purchase –A Case Study of The three major domestic industry

• Main Authors: Wun-Sin Chang, 張文馨
• Other Authors: Hsiang-Sheng Lin
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/96572344667133262191

碩士 === 中華大學 === 運輸科技與物流管理學系碩士班 === 97 === Due to the rise and spread of cable television, driven the rapid development of TV shopping channels ,Taiwan to allow television to become an important addition to the consumer, one platform, and television shopping network operators have launched a 24-hour delivery of logistics services, Its purpose is to provide consumers with more real-time service, And EHS also pointed out that the key to the "delivery system of processes" and other major two-channel business model to follow its practice ,So it seems that the quality of delivery services who do good, who can get hold of more customers. For this reason this study will further explore the television shopping channel image and the quality of logistics services to customer satisfaction and willingness to re-purchase impact. And its findings show that, corporate image and service commitment to customer satisfaction and willingness to re-purchase have a direct impact on the relationship, However, the quality of logistics services to customer satisfaction and willingness to re-purchase without a direct impact on the relationship, TV shopping channel, said the industry to upgrade its image in order to enhance customer satisfaction and willingness to re-purchase; Another study in this study due to time constraints, can not yet compare to other access and Bulked segregant analysis, the proposed follow-up study could further research and analysis more complete.