Kano's Model and Decision Making Trial and Evaluation Laboratory Applied to Order Winners and Qualifiers Improvement :A Study of the Computer Industty

• Main Authors: Hu Hsiu Yuan, 胡秀媛
• Other Authors: Yu-Cheng Lee
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/99559116733832197469

博士 === 中華大學 === 科技管理學系(所) === 97 === This study puts forward a new decision analysis method that exploits Kano Model to know the quality attributes and nonlinear effects of order winners and qualifiers. The proposed method adopts a decision making trial and evaluation laboratory (DEMATEL) to identify the causality of order winners and qualifiers and the extent to which they interact. This method can know who the core order winners and qualifiers are. Based on a specific industrial computer manufacturer in Taiwan, this study looks into the quality attributes and causation of order winners and qualifiers using the Kano questionnaire survey analysis and Delphi method. This study case shows that Kano Model and DEMATEL together can accurately assess the quality attributes of order-winners and qualifiers. The proposed method helps managers solve complicated problems by showing the causality. In a word, this new model can provide information for making marketing and manufacturing strategies.