The Study on Assessment of Place Marketing: The 2008 Miaoli County International Festival

碩士 === 中華大學 === 行政管理學系(所) === 97 === In 2008, the Miaoli County government held its first “International Festival” which combined efforts by its local tourism industry with an international festival. The Festival’s attendance reached 63,000. Never before had such a local event attained a total net...

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Bibliographic Details
Main Authors: Shu-Yuan Ku, 古淑爰
Other Authors: Chia-Nan Yeh
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/64229354580757065390