The Effects of Trust Transference on Consumers’ Purchase Intention toward Auction Websites
碩士 === 國立中正大學 === 資訊管理所暨醫療資訊管理所 === 97 === The development of Electronic Commerce allows people to shop on Internet easily. But many people still can’t feel easy when shopping on Internet, especially internet auction because of lacking trust. For this reason, this study confers trust on auction, inc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71278121836750730308 |