The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate and Joint Evaluations
碩士 === 國立中正大學 === 行銷管理研究所 === 97 === Through five experiments, this research discovers that nine-ending pricing effect manifests as nine-ending and zero-ending prices are in a separate evaluation condition, where they are evaluated independently, away from one another, but the effect diminishes as n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35074808713243187218 |