The Study in Key Success Factors of New Products for Internet Banks

• Main Authors: Ching-Ming Yen, 顏慶銘
• Other Authors: Yung-Ching HO
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/52465168120204255315

碩士 === 國立中正大學 === 高階主管碩士在職專班 === 97 === This study after collecting the restoration product related literature, develops the new products key success factors level construction. This study applies Fuzzy AHP (Fuzzy Analytical Hierarchy Process ) method to carry on the analysis, seeks various criteria weight value, and carries on sorting, constructs Taiwan internet banks new products key success factors weight system. Its main research results and the discovery are as follows: First, speaking of the internet banks new products key success factor''s stratification plane, first considers sorting to be as follows: First for risk management (43.48%), second for higher order manager''s support (34.37%), third for strategy (13.14%), fourth for organization and culture (5.03%), fifth for new product development process (3.97%). This part and the former literature difference lie in the new product development process to take seriously the degree to be low, but the risk management is taken the degree to be high, this with the banking industry is the high risk industry related, also the real diagnosis leaves the different industrial its key success factors relative weight value to be different. Second, speaking of the internet banks new products key success factor''s construction surface, first considers sorting to be as follows: First for transport business risk management (31.93%), second for the enterprise resources'' assignment (23.14%), third for the capital suitable foot management (11.55%), fourth for the higher order manager''s pledge (11.23%), fifth to carry out the special characteristic continually (8.32%), sixth for the product strategy essence (4.82%), seventh analyzes for the new product marketing (3.08%), eighth quality and the efficiency for the organization (2.74%), ninth to pursue the product remarkable culture (2.29%), tenth plans for the new product creativity (0.89%). Third, speaking of the internet banks new products key success factor''s criterion, first considers sorting, the first six successful factors are as follows: First for the information system management (26.31%), second to induct the market resources abundant (17.67%), third for strengthens the asset management (9.60%), fourth for initiative participation decision-making (8.26%), fifth for personnel job management (5.62%), sixth for product research and development resources abundant (5.46%).