A Study on the Effects of Celebrity Endorsement for Baseball Games Using Classical Conditioning
碩士 === 國立中正大學 === 運動與休閒教育所 === 97 === This study was to explain the effectiveness of celebrity endorsers of baseball games by classical conditioning. Two hundred and twenty National Chung Cheng University students were recruited in the present study using convenient sampling. There were 2 experiment...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95597730702888141074 |